CASE4Quality
A brand-led coalition to ensure a quality foundation
for marketing data intelligence.
A brand-led coalition to ensure a quality foundation
for marketing data intelligence.
Respondents are completing more surveys than is humanly possible and are circumventing fraud detection.
The average respondent enters 21+ surveys in 24 hours -- some are entering 100+ and even 1,000+!
Without an enduring mandate for transparency and accountability across the data intelligence supply chain, driven by corporate insights professionals, valid and reliable findings will be a distant memory.
Collaborate with senior-level insights executives from across the industry including brands, agencies and providers.
Advocate for transparency and accountability across the data intelligence supply chain.
Spearhead new ideas for objectively measuring cost, time and quality trade-offs in data collection and sampling.
Educate brands on the current issues in data collection, and sampling which are impacting the industry’s ability to ensure valid and reliable findings.
Unite with other brand leaders and research buyers to ensure transparency and accountability across the online ecosystem.