CASE4Quality
A brand-led coalition to ensure a quality foundation
for marketing data intelligence.
The Elephant in the Room
The Sample Ecosystem is Broken
Respondents are completing more surveys than is humanly possible and are circumventing fraud detection.
The average respondent enters 21+ surveys in 24 hours -- some are entering 100+ and even 1,000+!
The role of CASE
Collaborate
Collaborate
Collaborate
Collaborate with senior-level insights executives from across the industry including brands, agencies and providers.
Advocate
Collaborate
Collaborate
Advocate for transparency and accountability across the data intelligence supply chain.
Spearhead
Collaborate
Spearhead
Spearhead new ideas for objectively measuring cost, time and quality trade-offs in data collection and sampling.
Educate
Collaborate
Spearhead
Educate brands on the current issues in data collection, and sampling which are impacting the industry’s ability to ensure valid and reliable findings.
Brands Unite
Unite with other brand leaders and research buyers to ensure transparency and accountability across the online ecosystem.