IT TAKES A VILLAGE

CASE4Quality Founder 

Trusted Advisor to Brands

CASE (the Coalition for Advancing Sampling Excellence) was founded in 2018 by Mary Beth Weber in response to a request from Allen Whitehouse who was head of insights at Kraft Heinz at the time. With over 30 years in the industry, including two decades ensuring supplier compliance to research standards for major brands, Mary Beth saw firsthand how data integrity issues were often undisclosed and how research buyers rarely questioned data accuracy. 

Data Quality Guru

Group Scientist, 

Product Research Testing

Procter & Gamble

Tia Maurer has over 20 years of experience in consumer-centric research and product development across two global business units. As the data quality guru at Procter & Gamble, Tia is implementing rigorous quality standards across teams.  She is regularly requested to participate as a panel member and / or presenter at industry conferences to share her recommendations and expertise on this important topic.

Godfather of Sampling

Online research consultant, retired CRO at Kantar and

 former COO at Ipsos

A leading panel expert, Efrain Ribiero has in-depth knowledge of respondent sourcing, online sampling, and data quality best practices. During the past 20 years, he has served as Global Head of TNS Access Panels, of Ipsos Access Panels (IIS), COO of Lightspeed (Kantar Access Panels) and CRO of Kantar. He was a founding member of the ARF’s Foundations of Quality that developed the initial measures to improve the quality of online research. Efrain advises start-up research companies on how best to leverage automation and existing respondent sources. 

Chief Data Detective

Insights Leader 

Market Researcher & Strategist Team Builder & Mentor

For over 25 years, Carrie Campbell has been a leader in media and market research working on both supplier and client side at companies including Ketchum, National Geographic, Roper Reports, The Walt Disney Company, and The New York Times. As a member of CASE, she has been indispensable in providing analytics and insights to help elevate our understanding of the issues impacting data quality across the supply chain.

Data Fairy

Cofounder, The Research Heads 

Quirk's Award & Insight250 Winner

As a Quirk’s Award and Insight250 winner, Karine Pepin is a passionate advocate for the power of insights who regularly contributes to industry podcasts and publications, focusing on data quality and the participant experience.  With more than 25 years in the industry, she is always exploring ways to use AI and ResTech to enhance her work without compromising on quality.