Without an enduring mandate for transparency and accountability across the data intelligence supply chain, driven by corporate insights professionals, valid and reliable findings will be a distant memory.
The mission of CASE is to address the issues impacting the ability of providers to ensure valid and reliable findings from marketing data intelligence; and to help brands understand the trade-offs made between time, cost and quality. CASE facilitates discussions between brands and C-level thought-leaders from top-tier agencies and providers to develop standards and KPIs for creating transparency and accountability across the research and data intelligence supply chains. Understanding the current challenges in data collection and sampling enables researchers and insights professionals to have more knowledgeable and meaningful dialogue with vendors to ensure a quality foundation for marketing decision-making.
The role of CASE is to:
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